The Blue CharmBoutique · Fort Payne Call

Women's boutique · Gault Avenue

Meaningful fashion, rooted in faith.

Created with heart for the women of Fort Payne and beyond. Come see us downtown, message us to order, or have it shipped to your door.

220 Gault Ave N, Fort Payne

The Blue Charm's front window dressed for Christmas: a pink-and-red striped SANTA set, a green Merry cardigan, a rainbow striped sweater and a pink Santa tee

Dressed for the seasonOur front window on Gault Avenue

Created with heart and rooted in faith, we're here to uplift and encourage women through meaningful fashion and a genuine community where women support and love one another.
The Blue Charm Boutique
Uplift

Fashion meant to lift women up.

Encourage

Pieces chosen with heart and rooted in faith.

Community

Women supporting and loving one another, in the store and online.

In the window now

Fresh for the holidays

Stripes, Santa and sweater weather. Saw something you love? Tap it and we'll help you get it.

The full holiday window display
The holiday window
Pink and red striped SANTA top and pants
Striped SANTA set
Green Fair Isle cardigan that says Merry
Merry cardigan
Rainbow striped sweater with a gold statement necklace
Rainbow stripes
Pink Santa graphic tee with red striped pants
Pink Santa tee

Three ways to shop

However it's easiest for you

Shop the store

Come by our Fort Payne location at 220 Gault Ave N and try it on in person.

Get directions →

Comment or DM to order

See something on our Facebook page? Comment on the post or send us a message and we'll take it from there.

Write your message →

Shipped to you

Not close to Fort Payne? Order by message and enjoy shipping right to your door.

Ask about shipping →

Ask about it

Tell us what caught your eye

Pick a few details and we'll write the message for you. Send it on Facebook Messenger, by text, or by email, whichever you like.

Messenger opens without the words, so we copy your message first. Just paste it in.

The boutique window on Gault Avenue

Come see us

Downtown Fort Payne

220 Gault Ave N
Fort Payne, AL 35967

Get in touch

Phone
(256) 979-1767
Email
thebluecharmboutique@gmail.com
Store
220 Gault Ave N, Fort Payne, AL 35967
Facebook
The Blue Charm Boutique
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