Women's boutique · Gault Avenue
Meaningful fashion, rooted in faith.
Created with heart for the women of Fort Payne and beyond. Come see us downtown, message us to order, or have it shipped to your door.
220 Gault Ave N, Fort Payne

Dressed for the seasonOur front window on Gault Avenue
Created with heart and rooted in faith, we're here to uplift and encourage women through meaningful fashion and a genuine community where women support and love one another.The Blue Charm Boutique
Fashion meant to lift women up.
Pieces chosen with heart and rooted in faith.
Women supporting and loving one another, in the store and online.
Three ways to shop
However it's easiest for you
Shop the store
Come by our Fort Payne location at 220 Gault Ave N and try it on in person.
Get directions →Comment or DM to order
See something on our Facebook page? Comment on the post or send us a message and we'll take it from there.
Write your message →Shipped to you
Not close to Fort Payne? Order by message and enjoy shipping right to your door.
Ask about shipping →Ask about it
Tell us what caught your eye
Pick a few details and we'll write the message for you. Send it on Facebook Messenger, by text, or by email, whichever you like.
Messenger opens without the words, so we copy your message first. Just paste it in.

Get in touch
- Phone
- (256) 979-1767
- thebluecharmboutique@gmail.com
- Store
- 220 Gault Ave N, Fort Payne, AL 35967
- The Blue Charm Boutique



